Not long ago, I asked you to share your thoughts about authors who write more than one series. I wondered whether you actively look for other series by an author whose work you love. Many thanks to those of you who responded!
Now, let’s take a look at what you told me:
As you can see, of the 25 of you who responded, 10 of you (40%) told me you’re eager to try another series by an author whose work you really love. That in itself isn’t an overwhelming majority. So, on the surface, it might seem that attachment to a particular author doesn’t make you rush out and try that person’s new series.
But then, I noticed something interesting. Of those who responded, 11 of you (44%) said that you actively look for a top author’s other series if that series is the sort of crime novel you like. What that suggests to me is that sub-genre (or style) of crime novel is at least as important (perhaps a bit more) as the fact that it’s an author you love. If you think about it, this means that 21 of you (84%) actively seek out a new series by an author you love. Admittedly, for many of you, that depends partly on the sort of series it is. Still, that’s a hint of some loyalty to your top authors.
But you’re not blindly loyal. You also think about what sort of book you want. What does this all mean? To me, it shows there are several factors that impact your decision of which series to read. One important factor is your feelings about the author. Another is your taste in crime fiction. In other words, it’s not just one thing that guides your decision making, even if that thing is your love for a particular author’s work. And that makes sense. Someone who really likes pitch-black noir might think twice before picking up a light, fun, ‘frothy’ cosy mystery, even if both books were by the same author.
And, consistent with that, 2 of you (8%), said that you actively seek out a new series by an author you love if it’s a similar sort of series (e.g. both PI series). This tells me that sub-genre also impacts what you’ll read.
What conclusions does this suggest? One conclusion that I’ve drawn is that your choices of what to read are affected by several factors. It’s not only a matter of whether or not you love a given author’s work. It’s more multidimensional than that. That said, though, it seems that your feelings about a given author do impact your reading choices. If you’ll notice, only 2 of you (8%) told me that your feelings for an author don’t influence your choice of what to read. What this means to me is that the impression an author leaves on you does matter. If that’s true, then I’ll bet you probably avoid a series by an author whose work you’ve really disliked. I don’t have the data to support that conclusion (yet), but that sort of finding wouldn’t be surprising, given what you told me about authors whose work you do like.
What might this mean for authors? If all of this reflects the way readers really make their choices (and remember, this is a very, very limited set of data), then it might suggest something about the sort of branching-out authors consider. Some authors, such as Elly Griffiths and Timothy Hallinan, have been quite successful writing two different sorts of series. The same is true for J.K. Rowling/Robert Galbraith, Kerry Greenwood, and others. But it is a risk. When two series are very different, readers might not be eager to make the move to the new series, even if they’re fans of that particular author. That’s not to say it’s impossible to have two very successful, but very different, series. Several authors have done so. But it takes planning, strong writing (of course!) and some luck.
What do you folks have to say about this? I’d really like your reactions. If you’re a writer, I’d really like to hear your thoughts on branching out to another series.
*NOTE: The title of this post is a line from Joe Jackson’s Breaking Us In Two.